Oct 12, 2018
Our guest on this episode is Sangram
. Sangram is the Co-Founder and Chief Evangelist at
B2B marketers identify and engage Best-fit Accounts
Sangram and I start the conversation discussing the history of
account based marketing ABM and why its become a trending strategy
even though it’s not a new prospecting method. Think of ABM as
better B2B marketing. We also share the benefits of aligning your
sales and marketing goals which typically lead to more and bigger
deals. Near the tail end of the podcast you’ll hear the
term “Flip my Funnel” that Sangram helped to term.
Hey Best Sellers are you looking for a fun event to attend?
Then check out the T-REX Summit. T-REX is the Southeast’s premier
B2B sales and marketing growth conference. So if you own a number
or are contributing to grow at your company then check out the Revenue Exchange
to find out
more about our T-REX summit. We just announced our first keynote
speaker Andy Paul. If you don’t know Andy you should. Go to
to learn more
about the Sales House and his podcast Accelerate!