Sep 4, 2018
Our guest on this episode is Darren
. Darren is the Founder and CEO at etailInsights
a database solution
that helps SaaS companies find etailers.
Darren and I start the conversation discussing how to sign
your first 10 customers. Darren wisely created a paid beta program
to attract early adopters and get them hooked. We then focused
on how to retain customers and add more new customers. We’ll also
discuss selling to SaaS organizations and the challenge
that etailers are facing today.
Other topics Darren and I explore are;
SaaS Selling Triangle - CEO-VP Sales-VP Marketing
BANT lead qualification process
Outbound prospecting based on a defined TAM