Aug 13, 2020
Our guest on this episode is Ben Cohen
is the Head of Sales Excellence and Marketing, North and South
America at Hella
global automotive manufacturer based out of Germany.
Ben and I tackle two big topics during the podcast. First we
discuss getting back to good messaging and how to solve your
customer’s problems, establishing USPs, and thinking creatively.
Then we dive into the sale enablement tech stack discussing which
tools are essential and which are marginal at best.
But before we jump into the episode I would like to let you
know that T-REX has gone virtual for 2020! Like many other
in-person events we had to move online to make it happen. Join us
for the first ever
T-REX Virtual Conference Extravaganza
. This will be a 3 hours
virtual conference with 4 great speakers and lots of key sales
on our agenda and tickets or go to