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  2. E53 - B2B selling is a game of inches with Sangram Vajre

E53 - B2B selling is a game of inches with Sangram Vajre

Dec 3, 2019

Our guest on this episode is Sangram Vajre. Sangram is the co-founder and Chief Customer Evangelist at Terminus. He is also the co-author of the book ABM is B2B which can be found on Amazon.
 
Sangram and I start the conversation discussing B2B selling and how focusing on quality and not quantity can increase your rate. He has seen win rates as high as 95% by using highly targeted and personalized touches. We also outline the KPIs that matter most which are those that focus on business outcomes. 
 
But before we jump into the episode I want to thank our sponsor the T-REX Summit the southeast's premier sales and marking growth conference. 
 
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