Nov 30, 2018
Our guest on this episode is Jason Hubbard
Jason is an entrepreneur with a heavy background in
marketing. He is currently the CRO at SalesIntel.io and CEO &
Founder at YourGrowthExpert
Jason and I start the conversation discussing the relationship
between sales and marketing and the importance of aligning the
goals of both organizations. Jason suggests finding your North Star
as your guiding metric to measure success. What is your North
Star? For Jason that was weekly active users which was tracked
and shared across the organization.
We continue the conversation focusing the power of content and
quality data to build a sustainable outbound program.
But before we get into the conversation.
Hey Best Sellers are you looking for a fun event to attend?
Then check out the T-REX Summit.
T-REX is the
Southeast’s premier B2B sales and marketing growth conference. So
if you own a number or are contributing to grow at your company
then check out the Revenue
to find out more about our T-REX summit. We
already have a terrific lineup of speakers including Andy
Paul, Sangram Vajre, Steve Richards, Donald Thompson and Coach
Sylvia Hatchell from the UNC Women Basketball team. We also
just announced our latest sponsor WeWork, who will be hosting the