Dec 17, 2020
Our guest on this episode is Jon Ferrara
. Jon is
the Founder and CEO at Nimble
and was the Co-founder at Goldmine, one of the early CRM
applications for sales. It's safe to say that Jon is a true pioneer
in the CRM space.
Jon and I start the conversation discussing the origins of
sales enablement and sales force automation. Jon believes to be a
successful seller today you must build your brand and develop
relationships through different channels and touch points. In
addition to email and phone you need to connect and engage with
your audience through the different social channels. He also shares
his secret to increasing his search results on google and that is
to build your own Wikipedia page. Who would have thought? Enjoy the
Thanks for tuning in. This is Best Selling.